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METALLICA, AC/DC, NINE INCH NAILS Benefit From TICKETMASTER's Paperless Ticket System

December 29, 2009

Ticketmaster's Paperless Ticket delivery system has successfully enabled more than one million fans to seamlessly purchase tickets and attend live events. Since launching the paperless ticketing option, Ticketmaster has worked with many of the biggest names in sports and music, including METALLICA, NINE INCH NAILS and AC/DC.

Paperless by the numbers:

Top 5 Paperless Tickets Sold - Music:

01. MILEY CYRUS - North American Wonder World Tour
02. AC/DC - Black Ice World Tour
03. BRUCE SPRINGSTEEN & THE E STREET BAND - Working on a Dream Tour
04. TOM WAITS - Glitter and Doom Tour
05. NINE INCH NAILS - Wave Goodbye Tour

Largest Single Paperless Event:

METALLICA (18,000) at 02 Arena in London, September 15, 2008

Ticketmaster's Paperless Ticket has proven an effective method to limit ticket resale and better provide fans with access to tickets at the original face price set by the artist, team and/or promoter.

"The success of our paperless technology establishes another viable ticket delivery option for our clients and fans," said Dave Butler, president, Ticketmaster North America. "We feel that paperless ticketing will become far more commonplace in the near future, and now our promoter, team and artist clients know without any doubt that paperless is a great, fan-friendly option for them should they choose to embrace this technology."

Buying a paperless ticket is as simple as any regular ticket purchase, while helping guarantee that there's no waiting in line at will call and no tickets changing hands. When utilizing paperless tickets, fans do not receive a physical concert ticket for their entry into the event. On the day of the event, fans just need to bring the credit card they used for the ticket purchase and their government-issued photo ID to the concert. All members of the ticket purchaser's party must be present at the same time to enter the venue. The venue's ticket usher will swipe their credit card upon entry and present each person in their party with seat locator slips for quick access into the show.

For more information on paperless ticketing, click here.

Read the entire press release at this location.

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