MOTÖRHEAD And CHROME Announce Limited-Edition 'Citizen' Messenger Bag Collaboration

November 11, 2010

San Francisco-based Chrome, the world's leading manufacturer of messenger bags and durable goods for city living, has teamed up with rock and roll legends MOTÖRHEAD and Global Merchandising on a limited-edition line of Chrome's "Citizen" bag featuring the iconic War-Pig that graces many of the band's albums. The line will be available at core skate and bike shops in the U.S., U.K. and Japan this month.

"It is an honor unlike any other to be asked by the godfathers of heavy metal to
collaborate on this project," says Chrome Director of Marketing, Matt Sharkey. "MOTÖRHEAD are one of the most iconic rock bands of all time and we're really proud of how this collaboration captures the essence of all that is MOTÖRHEAD and Chrome."

The bag selected for the collaboration is Chrome's best-selling "Citizen", made popular by both professional and recreational riders in urban bike environments. Special features include: metal seatbelt buckle release that doubles as a bottle opener; cross-chest stabilizer; integrated reflective webbing; asymmetrical EVA foam-padded shoulder strap with accessory mounting point; 1,000 denier Cordura outer shell; cross-chest load stabilizer; an independently suspended18 oz. weatherproof truck tarp liner sealed with military spec. seam bindings; and a lifetime guarantee. MSRP $190.

The Chrome / MOTÖRHEAD limited-edition collaboration will also be available online at www.chromesf.com and www.imotorhead.com.

Founded in 1995, San Francisco-based Chrome is the leading manufacturer of durable, utilitarian bags for city living from Brooklyn to Berlin to Tokyo. Made in the U.S.A and sold in over 600 retail stores worldwide, Chrome recently expanded to include footwear and apparel for men and women. The entire Chrome line is also available at our flagship retail stores in San Francisco and New York City.

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