MOTÖRHEAD's 'Ace Of Spades' Re-Recorded For U.K. Beer Commercial

October 19, 2010

According to Independent.co.uk, MOTÖRHEAD mainman Lemmy Kilmister has re-recorded the band's legendary "Ace Of Spades" song at half the tempo as a blues number so that it can be used in a commercial. The new version of the track will air this Sunday in the U.K. as part of an advertising campaign for Kronenbourg 1664 titled "Slow Down The Pace". The song, on which Lemmy plays harmonica, will be made available for download from the beer brand's web site.

Matt Doman, creative director at the advertising agency BBH, told Independent.co.uk that Lemmy "was quite challenging but really because he's very protective of the track. We spent a rollercoaster of a day with him in the recording studio."

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