New Mexico Lottery Fans Love KISS

July 13, 2010

Since the New Mexico Lottery unveiled the first-ever KISS Scratcher on June 22, stores can't seem to keep the lucky game in stock. According to retailers, the response from players has been Kisstoric with many gamers clamoring to get their hands on the $5 Scratcher that features a top prize of $50,000.

In the game's first week, 83 percent of the lottery's 1,100 stores had stocked the KISS Scratcher making it one of the most quickly activated games in the lottery's 14-year history. To date, nearly 2,500 entries have been submitted for the second-chance drawing to win trips to meet KISS in Phoenix for "The Hottest Show on Earth," the band's biggest concert tour ever. The drawing is scheduled for September 2.

In New Mexico, the sale of lottery games benefits a college tuition-assistance program called Legislative Lottery Scholarships. The New Mexico Lottery projects that a sold-out KISS Scratcher will generate approximately $900,000 in scholarship revenue. More information about New Mexico Lottery games and Legislative Lottery Scholarships is available at www.nmlottery.com.

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