SHAVO ODADJIAN's SEVEN HOURS AFTER VIOLET Shares Music Video For New Single 'Cry'

SEVEN HOURS AFTER VIOLET, the genre-defying, alternative metal collective led by Shavo Odadjian (SYSTEM OF A DOWN),has released the music video for the song "Cry". The track is taken from SEVEN HOURS AFTER VIOLET's self-titled debut album, which has just been made available via Sumerian Records and 1336 Records.

"Cry" is a visceral dive into anguish, longing, and despair. The song's harrowing intensity is mirrored in its lyrics, delving into the suffocating distance between two souls, and the raw pain of holding on to something that's slowly slipping away. It further displays the phenomenal range, both sonically and thematically, on display on the band's first full-length .

SEVEN HOURS AFTER VIOLET said about the single: "'Cry' captures the agony of trying to hold on to something that's already broken, that inevitable downfall when love turns into torment. It's about being locked in a space of emotional suffocation, where every attempt to hold on only pulls you further into the abyss. This is the pain we wanted to channel — a song for anyone who's ever felt like they’re drowning in their own emotions."

Shavo is joined in the group by vocalist Taylor Barber (LEFT TO SUFFER),WINDS OF PLAGUE guitarist Michael Montoya (a.k.a. Morgoth Beatz, a producer and songwriter who has previously collaborated with Travis Barker, JuiceWrld, Lil Xan, Jonathan Davis, ISSUES and many more),guitarist/backing vocalist Alejandro Aranda (a.k.a. Scarypoolparty, "American Idol") and drummer Josh Johnson (WINDS OF PLAGUE).

SEVEN HOURS AFTER VIOLET made its live debut on Monday (October 7) at the SiriusXM Garage in Los Angeles, California.

Shavo recently told RIFF Magazine about how SEVEN HOURS AFTER VIOLET came about: "It was funny. My number's 22, so that's why I have the [cannabis] brand 22Red. So on February 22nd, 2022, we threw a party and the day of the party, I did a live radio show on KROQ here in Los Angeles. And that evening, we were throwing the party for 22Red, but I did that show before and I invited the host to the party. He asked me if he could bring a friend. I said, 'Sure.' He brought his friend. It was Morgoth Beatz who ended up being the producer and now my rhythm guitar player in the band and co-songwriter in some of them songs and stuff. So he and I decided we can write music that day together. So we exchanged numbers and we got together like a month later, wrote a song, and then we did another one a week later. And then it just became this thing where it was gonna be like one song we were going to sell to another artist, 'cause that's what he does; he writes a lot of music and he passes it on. But it became this thing. And he mentioned, he's, like, 'Man, why don't you do a Shavo record? Like something with all of the songs that you wrote instead of just one or two songs. These are coming out great.' And at that point, I wasn't really thinking about doing my own record like that, 'cause I've done so many other projects. And another thing is I've never done heavy music outside of SYSTEM. It's been heavy, but never the same genre. I've always tried to stay against the grain, and I've done EDM, I've done hip-hop, I've done rock-metal shit, but I haven't really just focused on that, which actually is my forte. I close my eyes and it just happens, which is how we did this."

Shavo continued: "So I was at his studio. I have my own studio. I gave him the key. I said, 'Come through. We're gonna start working on this record.' And a year and a half later, we have a full record, plus another half a record for album two. We have a full band. I started my own label and I signed it to Sumerian, who has worldwide distribution to Virgin, which is amazing for me. That's what I kind of wanted with the control. I've been doing this for 30 years, so I kind of knew how I wanted it, and I'm building it. And that's how it started. And that's where we're at right now. It started off as a passion project [and it] became my thing."

Regarding how the songwriting process for SYSTEM OF A DOWN was different from how he approached his previously projects, Shavo said: "Yeah, usually I'll write at home and then I'll bring it to the band. Or my other projects, I've just written at home and then brought it to the rest of the guys. This one, I would just have him play a beat that he made, or even just a 4/4, or even a loop or something, and then I just kind of… I mean, I just started strumming and the music just came out of me. So we just recorded everything I did. And whenever something was amazing, we knew it. I was, like, 'Okay, make that a thing.' So we highlighted that moment. And then afterwards I wrote a part that goes with that, and then kind of arranged it, wrote it all in the studio. So artistically it was really refreshing. There was no boundaries, no law, no rules. I just did it. It just came out so organically. Everything about it has been organic and not planned. And that's what the beauty of SEVEN HOURS AFTER VIOLET."

On the topic of how he came up with the name of the SEVEN HOURS AFTER VIOLET, Shavo said: "He [Morgoth Beatz] wanted to call it SHAV or SHAVO, so people know it's me, and I wrote 95 percent of it. But still, I always like a unit, I like a band. I think it's cooler. And plus he helped me a lot. These guys, they came in and did their part, and it just works perfectly. So I like the collaboration. I've never had the ego, where it's, like, 'me, me, me.' I've never done that. I've never said that. So I like it. It's us. And it became a band. And SEVEN HOURS AFTER VIOLET, the acronym, is S.H.A.V. So that's cool. So they got what they wanted and I got what I wanted. I got a band, the cool name mysterious, but it also has a meaning, but I'm never gonna explain the meaning. It's kind of one of those things. There's many meanings you can think of what 'Violet' is — it could be a female, it could be a thing, the color, an event, it could be anything, and it's kind of cool. So there is some deep meaning to it and maybe one day we'll explain it, but at the moment, I like it where we are."

Regarding the other members of SEVEN HOURS AFTER VIOLET, Shavo said: "My singer, Taylor Barber, he comes from the world of deathcore and the growling. His voice is an instrument, and he's a wonder. He's like the new wonder of the world that no one knows yet that's there. He does have a following and he comes from another band called LEFT TO SUFFER, which is a grindcore band. But he sings like a canary as well. His range is so huge. He's the perfect member. He's the perfect singer that came in and can do all the parts. And then also we got Alejandro Aranda, who, he is just this musical genius who came in. He was the last member, and I didn't even know I needed that member, but, now it's, like, of course I needed him. Of course he fit perfectly. He does side vocals. He sings along with Taylor perfectly. So it's like a two-vocal band now, two-vocalist band. And we got Josh Johnson on the drums, and he's amazing. He hails from a band called WINDS OF PLAGUE; he used to play with them. So he's talented as hell. So, yeah, I'm honored and lucky to have these guys around me and for us to be able to do this music together."

SEVEN HOURS AFTER VIOLET will next perform at this year's Mayhem festival, set to take place on October 12 at the Glen Helen Amphitheatre in San Bernardino. "And we are gonna do some shows around it, and then we do have some outside-of-the-U.S. stuff already planned," Shavo explained. "So, yeah, this will be a touring band. 'Cause that's kind of the purpose why I put the band together the way I did. The original idea was to make the music and then have like a DJ Khaled kind of album, but rock and metal, where I have features, guest vocalists coming on; each song has somebody else. But when the songs started developing, I was, like, 'This should be a tour. This should be a touring road band as well.' But you could never do that with guest vocals, so we needed someone to be the singer. So that's why we went ahead and searched for the singer. And that's how we got Taylor. So, yeah, we got the Mayhem coming up. That one's announced, but we are booking a little U.S. thing around it. 'Cause you don't wanna just do one show, but that would be the big one. We're on the main stage. I can't wait. And then we've got some outside-of-the-U.S. ideas too. So yes, more coming."

When the universe aligns, magic happens. This was certainly the case when Odadjian, the legendary bass player of SYSTEM OF A DOWN, crossed paths with platinum-selling producer, songwriter and guitarist Morgoth at a party on 2.22.22. Their initial sessions were a spontaneous combustion of creativity, transforming from a potential solo venture into a full-fledged band. Shavo recalls: "We wrote a song right away. It wasn't like any writing session I had been part of before; riffs were just flowing out of me without me even having to try. Every time I felt like I couldn't write anything. Morgoth would hand me a guitar and say, 'Go, go, go'. I needed that, you know? I needed someone to push me when I wasn't pushing myself. "

As music continued to pour out in torrents, with Shavo writing and performing all the guitar and bass parts and Morgoth producing and providing the beats, atmospherics and FX, Morgoth suggested they turn it into a Shavo solo project. However, with his eye now firmly set on the live arena, Shavo decided to create a full band.

Finding the right vocal talent to complement the musical landscape created by Shavo and Morgoth was crucial. Morgoth's recommendation of Taylor Barber from LEFT TO SUFFER was a game changer. Shavo was blown away. "He was singing in falsetto one minute and growling the next — it was ridiculous," the bassist states. "He became the singer because he knocked every song out of the park."

With Shavo on bass and Morgoth on guitar, the band also brought in Morgoth's WINDS OF PLAGUE bandmate Josh Johnson on drums and Alejandro Aranda, known for his solo project SCARYPOOLPARTY and as runner-up on "American Idol", as lead guitarist and backing vocalist.

Once the new music was complete, mixed by Zach Jones and mastered by Maor Applebaum, Shavo partnered with Avildsen to create 1336 Records, with SEVEN HOURS AFTER VIOLET being the first signing.

SEVEN HOURS AFTER VIOLET is:

Taylor Barber - Vocals
Morgoth - Guitar, Production
Shavo Odadjian - Bass
Alejandro Aranda - Guitar/Backing Vocals
Josh Johnson - Drums