• facebook
  • twitter
  • rss

'Swedish Metal' Focus Of VOLVO's New Advertising Campaign

April 22, 2013

Tired of German techno? Try some Swedish metal. That is the message of Volvo's new U.S. outdoor advertising campaign.

The campaign has attracted a great deal of attention via social media sites such as Facebook and Twitter, where one person called it "the best car ad in history."

"We have noticed [all the attention the ad has attracted] even here in Sweden and it's pretty funny, Volvo's press officer Bo Larsen told Dagens Media.

Sweden Rock Magazine, Scandinavia's biggest hard rock magazine and Sweden's top-selling music magazine, recently celebrated issue #100 by naming the 100 greatest Swedish bands of all time.

"Over the past couple of decades, it's hard to think of another country with a population equivalent to that of New York that's had such an impact on hard rock and metal as Sweden has," said Sweden Rock Magazine editor-in-chief Martin Carlsson.

Volvo is a Swedish automobile manufacturer, owned by the Chinese Zhejiang Geely Holding Group. Volvo Car Corporation was founded in 1927, in Gothenburg, Sweden. Volvo was owned by AB Volvo until 1999, when it was acquired by the Ford Motor Company as part of its Premier Automotive Group. Geely Holding Group then acquired Volvo from Ford in 2010.

Find more on
  • facebook
  • twitter
  • reddit
  • email

Comments Disclaimer And Information

BLABBERMOUTH.NET uses the Facebook Comments plugin to let people comment on content on the site using their Facebook account. The comments reside on Facebook servers and are not stored on BLABBERMOUTH.NET. To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@)gmail.com with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).