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TOMMY LEE To Appear At San Francisco's Bloomingdale's Next Week

November 9, 2006

MÖTLEY CRÜE drummer Tommy Lee will appear at Bloomingdale's, San Francisco, November 16 from 6:00 p.m. until 8:00 p.m., in the Y.E.S. Contemporary Sportswear department. Tommy Lee will be on hand to support his tattoo-inspired limited-edition collection "Peoples Liberation for Tommy Lee" (PL for TL),another exciting extension of the People's Liberation brand. The limited collection will launch this month at department stores and premium boutiques. Buyers who purchase $200 or more will receive a hat personally autographed by Tommy Lee.

People's Liberation and Tommy Lee have collaborated to create a limited collection called "PL for TL." which consists of premium denim, hooded sweatshirts, and hats for both men and women. Inspired by the Tommy's edgy tattoos, the collection combines modern tailoring with an edgy, super sleek fit. Proving he is more that just a rocker, Tommy is intimately involved in the creative direction of the collection from graphics to fabrics to wash development.

Danny Guez, CEO of People's Liberation says, "This collaboration with Tommy represents another milestone in our quest to integrate the exciting worlds of entertainment and fashion. PL for TL exposes our brand to yet another premium consumer audience. When you purchase a piece from the line, you're not only buying a great brand, you're also buying a piece of the rock n' roll lifestyle."

Tommy Lee comments, "To be involved in this project with such a great brand means a lot to me. People's Liberation has a great reputation and it's going to be great to promote the line."

People's Liberation, Inc. designs, markets and sells high-end casual apparel under the brand names "People's Liberation" and "William Rast". The product assortment includes premium denim, knits, wovens, and outerwear for men and women.

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