TWISTED SISTER Pays Tribute To RONNIE JAMES DIO At Sweden's ROCKWEEKEND; Video Available

July 12, 2010

Fan-filmed video footage of TWISTED SISTER performing a cover version of the RAINBOW classic "Long Live Rock'n'Roll" as a tribute to Ronnie James Dio at this year's Rockweekend festival, which took place July 8-10 in Kilafors (two hours north of Stockholm),Sweden, can be viewed below.

TWISTED SISTER guitarist Jay Jay French recently said that he's done touring with the band simply because they cannot break even on the road. French told AOL's Noisecreep, "It will never ever happen. I would just assume things would maybe happen, but we will never tour (again). I look at the mathematics of it every year, the mathematics makes no sense. None. Every year people ask me, every year I revisit the math. Every year it completely makes no sense to tour. It's just an incredibly money-losing proposition. I don't like losing money."

French explained that for any band touring has turned into a vicious Catch 22. "I know what these (other) bands make, I know their lifestyle, I know what they do," he said. "I can't function that way. I don't believe it's viable for them. I believe they (tour) because they really have no other options on this planet. And by going out on the road constantly, they devalue themselves because they're out there all the time."

He went on to say that that TWISTED SISTER — who only performs sporadically and infrequently — actually is protecting their brand by not working. "We work in a completely separate business model," he said. "If I don't play, guess what? My value increases, doesn't it? So the less I play, the more valuable I become. So I work completely opposite. I'll bet you I make more money playing 12 shows than most (other) bands make playing 50 shows."

In 2008 the band released the deluxe CD/DVD "Twisted Sister: Live At The Astoria", which chronicles the band's 2004 return to London, England.

Highlights on the set included such TWISTED SISTER classics as "We're Not Gonna Take It", "I Wanna Rock", "I Am, I'm Me", "You Can't Stop Rock N' Roll", "Destroyer" and others.

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