10 YEARS: 'Beautiful' Video Available
April 22, 2008Universal Republic Records' signature rock band 10 YEARS has unveiled the world premiere of its new video, "Beautiful", from its soon-to-be released album "Division" (due in stores May 13) on UniversalRepublic.com.
The clip takes a through-the-looking-glass swipe at the lengths the paparazzi and celebrities go through to notice each other in the current "Gotcha!" game of celebrity journalism. Directed by Paul Boyd (THE CULT, BLIND MELON),the video revels in its satirical look at the co-dependent atmosphere spawned by the Lindsay-to-Britney-to-Paris media-merry-go-round that has swept up the paparazzi and American tabloid culture. The female lead in the new clip is none other than Rebecca Ginos, significant other of MAROON 5 lead vocalist Adam Levine.
10 YEARS previously made waves and turned heads with its past video offerings, garnering two MTV Award nominations for their captivating video for the multi-platform hit "Wasteland", merging the songs aching themes with the fate of real-life refugees all over the world. The group teamed up with international human rights organization Amnesty International (AI) to weave several real-life personal survival histories into the clip. "Wasteland" was hailed by the video world and the radio and digital arenas as well, setting career highs for the band as it reigned for more than a year on U.S. rock charts, notching the #4 year-end spot on the Active rock chart, and eventually pulling off a hat-trick of #1 citations at Active rock, Alternative rock and Billboards Modern rock chart.
10 YEARS will perform on the smaller Revolution Stage of the 2008 Projekt Revolution tour, set to begin July 16 at the Tweeter Center outside Boston. LINKIN PARK, CHRIS CORNELL, THE BRAVERY and ASHES DIVIDE (featuring A PERFECT CIRCLE's Billy Howerdel) will appear on the main stage of the fifth installation of the LINKIN PARK-reared trek, which is scheduled to visit 24 U.S. cities this summer and wrap August 24 at the Cynthia Woods Mitchell Pavilion in Houston. ATREYU, HAWTHORNE HEIGHTS, ARMOR FOR SLEEP and the STREET DRUM CORPS will also perform on the Revolution Stage.
10 YEARS drummer Brian Vodinh told The Pulse of Radio it's a great feeling to be able to play new songs on the road. "The bottom line is the new stuff is just fun to play," he said. "It's upbeat and, you know, every band goes through the whole same thing: when you tour behind an album for however long, even if it's just a year, it's just refreshing to bring out new stuff and, you know, have a different vibe onstage. We're really confident in the new material and I'll tell you, we'd better be after the nightmare it was to get this album done."
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