TRENT REZNOR Explains Marketing New NINE INCH NAILS Record As LP

July 10, 2018

According to The Pulse Of Radio, NINE INCH NAILS mainman Trent Reznor has explained his decision to market the band's new studio effort, "Bad Witch", as an LP when its length suggests it's an EP. Reznor told Kerrang! magazine: "The decision to call it an LP was a very unsexy one on our part. I hadn't really thought about the whole thing of streaming services and where it pops up, and suddenly it's, 'Oh, now they're hidden down with the singles and bootlegs and bullshit at the bottom.'"

Reznor added: "What is an EP, anyway? No one could answer. Well, fuck it, let's call it an LP. Let's not charge any more, it's not a scam to rip people off, but let's just have it up here instead of down there."

"Bad Witch" contains six songs and clocks in at just over 30 minutes — not enough to qualify as a true LP. He said on a fan forum back in May: "EPs show up with singles in Spotify and other streaming services = they get lost easier. EPs feel less important in today's music-isn't-as-important-as-it-once-was world. Why make it easier to ignore? We're not charging any more for it so why get worked up about it?"

"Bad Witch" arrived last month and is the third in a series of records that NINE INCH NAILS has issued over the past two years, including 2016's "Not The Actual Events" and 2017's "Add Violence".

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