According to AutoWeek.com, General Motors is breaking from its "Break Through" Cadillac campaign and dropping LED ZEPPELIN's song "Rock and Roll" — which it has used in commercials since early 2003 — as its soundtrack.
The move is meant to attract younger affluent buyers from foreign luxury rivals, industry sources say.
Cadillac will unveil a new campaign in a series of print ads late this month, followed by TV spots to air in mid-August, a Cadillac spokesman confirmed to AutoWeek.com.
The new campaign will not have a theme song. It will be more "story oriented" to build the brand's image, say dealers who have seen the storyboards.
Read more at AutoWeek.com.