DROWNING POOL Revamps Fan Experience

Texas hard rock band DROWNING POOL will, for the first time, offer interactive VIP packages that elevate the fans' concert-going experiences. VIP packages include meet-and-greets and photo opportunities with band members, early entry passes, special merchandise, autographed collectibles and more. VIP packages are available at DrowningPool.com. PAID, Inc. makes this announcement as the band readies for its new co-headlining tour with SALIVA beginning on October 17 . This wide variety of new opportunities and online content is designed to strengthen ties directly with the fans and comes as DROWNING POOL's latest single, "37 Stitches" (see video below), is advancing up the active rock charts. DROWNING POOL's CD, "Full Circle", is attracting new listeners and has ignited longtime followers through its extensive radio play and the live touring experience.

Paid, Inc. celebrity services excels at building unique brands and associated collateral materials that resonate with each band's fan base and providing special content to the devoted supporters. Allen Kovac, founder of Tenth Street Entertainment and Eleven Seven Music, the band's management company and label says, "Our approach at Eleven Seven Music and Tenth Street Entertainment is to identify each band's fans and find every way to reach out to them personally with unique experiences and value proposition. By associating with Paid, Inc., we will deliver a whole new level of interaction, products and services to enhance the DROWNING POOL experience."

DROWNING POOL has unveiled a new online look and feel with the launch of its redesigned web site and interactive fan club which offers an array of activities, information and downloadable content, providing the opportunity for fans to interface directly with the band. A new line of merchandise will be available on tour, through retailers and on the web site. Additionally, DROWNING POOL and Paid, Inc. are collaborating to develop mobile promotions such as exclusive contests, online sponsorships and mobile advertising.

Keith Garde, Paid, Inc.'s celebrity services president, comments, "DROWNING POOL has created their own brand of completely modern rock, which is especially evident with 'Full Circle'. As another of their songs climbs the charts, the timing is outstanding for this boost in their merchandising, fan club and online marketing. We love this band and are really excited to have the opportunity to help them build their brand and their relationships with their fans."


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