• facebook
  • twitter
  • rss

HAMMERFALL Gives Fans An Unforgettable Tire-Changing Experience

March 27, 2015

The Vianor Tire Center in Gothenburg, Sweden gave its customers an unforgettable tire-changing experience by having Nokian Summer tires installed on their cars while being serenaded by the Swedish heavy metal band HAMMERFALL.

Vianor knows its customers and many of them are HAMMERFALL fans. So, with the band's cooperation, they planted a hidden camera in a garage where Vianor customers came to get their tires changed. It was at that point that local heavy metal gods HAMMERFALL came out and surprised them with a headbanging performance of the song "Last Man Standing".

Video footage of the experience, which was been viewed over half a million times on Facebook, can be seen below.

Vianor's key competitive advantage is their ability to offer unsurpassed customer experiences based on in-depth client understanding. In this case, Vianor noticed that in the Gothenburg region, heavy metal was a common interest among its customers in a sizable percentage. The members of HAMMERFALL were contacted and a surprise heavy metal pitstop was performed. Happiness ensued.

Commented HAMMERFALL singer Joacim Cans: "It was a great experience being part of this and giving something back to some of our devoted and die-hard fans.

"When Vianor approached us with this idea, we didn't hesitate for a second. We totally loved the idea! The fans were totally taken by surprise and and their reactions ere priceless for us to witness.

"I think this was an unforgettable day not only for the fans, it was a day to remember also for us in the band."

The Hammerfall Pitstop At Vianor campaign was developed by SEK. SEK is part of the Salomaa Group, the largest family-owned marketing and consultancy agency in Scandinavia.

Find more on Hammerfall
  • facebook
  • twitter
  • reddit
  • email

Comments Disclaimer And Information

BLABBERMOUTH.NET uses the Facebook Comments plugin to let people comment on content on the site using their Facebook account. The comments reside on Facebook servers and are not stored on BLABBERMOUTH.NET. To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@)gmail.com with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).