JIMI HENDRIX Estate Sues Alleged Infringer

March 5, 2009

Seattle-based Experience Hendrix, L.L.C. and Authentic Hendrix, LLC, owners of Jimi Hendrix music, trademarks and licensing rights, have filed a federal lawsuit in the Washington District Court against Andrew Pitsicalis and his Las Vegas-based HendrixLicensing.com Ltd.Pitsicalis and his company are accused of intentionally and wrongfully profiting from the use of Experience and Authentic Hendrix registered trademarks.

The suit charges that Pitsicalis and his companies have purposefully committed gross trademark infringements and other illegal acts through their marketing and licensing of Jimi Hendrix-branded merchandise, songs and recordings.

Pitsicalis was formerly employed by Craig Dieffenbach, owner of Hendrix Electric Vodka. Last month, the same federal court entered a $3.2 million judgment against Dieffenbach and also permanently enjoined him and his companies and associates from using Jimi Hendrix trademarks.

Janie Hendrix, President/CEO of Experience Hendrix, commented: "Protection of my brother's legacy and his unique gift is our family's highest priority. We've long used an iconic headshot and signature on products that we and our legitimate licensee partners market. Mr. Pitsicalis, clearly, is helping himself to our trademarks in an effort to confuse our customers and to take advantage of the brands we've established over the course of many years. In light of this, just as we were compelled to do with Mr. Dieffenbach, we had no choice but to ask the court to halt these blatant infringements. My father's vision in establishing our family companies was to vigorously protect and preserve the legacy of Jimi Hendrix. Our action in this case is consistent with that vision and we are confident that we will prevail as we have in our previous trademark litigation."

Experience Hendrix, L.L.C. and Authentic Hendrix LLC were founded in 1995 by James "Al" Hendrix, father and sole heir of Jimi Hendrix is the family-owned company entrusted with preserving and protecting the legacy of Jimi Hendrix.

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