LED ZEPPELIN, PINK FLOYD And AC/DC LP Designers Publish Deluxe Book 'Hipgnosis Portraits'

December 19, 2014

According to The Pulse Of Radio, newly published is "Hipgnosis Portraits", by longtime PINK FLOYD collaborator and video director Aubrey "Po" Powell. Powell and his late partner Storm Thorgerson, conceived and created legendary and timeless album and singles covers for PINK FLOYD, LED ZEPPELIN, Peter Gabriel, Paul McCartney & WINGS, YES, SCORPIONS, AC/DC, Peter Frampton, BLACK SABBATH, STYX, 10CC and countless others. Robert Plant supplies the book's foreword.

With "Hipgnosis Portraits", Powell revisits the team's archives — including images from 156 negatives that laid untouched in an old file for 43 years — and puts an end to the many myths that surround classic rock albums of the 1960s, '70s, and '80s. Among the more interesting revelations in the book is Hipgnosis' original unused and unfinished 1973 design for THE ROLLING STONES' "Goats Head Soup".

Powell explained that the company's work, spearheaded by himself and Thorgerson, played on each other's strengths. "Well, Hipgnosis worked as an art house," he said. "Storm and I were the main designers for that company — but we employed other people to cop me and work with us. And so, when we wanted something done, it had to be done in our way; exactly right, but we couldn't do everything. I mean, I'm not an illustrator, I'm not a guy who does graphics; I'm a guy who looks through a camera and knows about composition, and with Storm, knew what a great idea was. So, we had to share the load. So we began to creative our own style."

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