World Entertainment News Network is reporting that lyrics by legendary rockers LED ZEPPELIN are being used to persuade tourists to visit Snowdon, the highest mountain in Wales.
ZEPPELIN once stayed at a cottage on the peak in North Wales, where they wrote the classic "Bron Y Aur Stomp" from their "Led Zeppelin III" album.
Now tourism chiefs hope printing ZEPPELIN lyrics on gates and picnic benches will encourage visitors to travel to the area.
John Abiit of Snowdonia National Park says, "We want to make people aware of culture of the area when they are enjoying the countryside.
"The fact that poets and writers have written about and celebrated Snowdonia is one way of helping people understand that this is a different area with a very distinct culture.
"To be able to see what other people have written and how they have been inspired by the landscape can only be of benefit."