MÖTLEY CRÜE Bassist To Make Personal Appearances To Promote High Fashion Men's Line

MÖTLEY CRÜE bassist Nikki Sixx and former St. John CEO Kelly Gray are planning a handful of personal appearances around the country, including one at Neiman-Marcus in Houston on November 16 and at Boogies on December 29, to promote their hotly anticipated high fashion men's line Royal Underground, which is poised to hit stores early November.

In a collaboration that is unprecedented in the worlds of fashion and entertainment, Sixx has joined forces with Gray to launch Royal Underground, which is destined to re-set the bar on of-the-moment, high end menswear.

The debut holiday 2006 collection features the kind of elements that would be expected when the seemingly divergent worlds of fashion and hardcore rock collide: dark jeans that are hand-cut and embellished, cashmere sweaters are deliciously soft to the touch and tiny details are scattered throughout, like little secrets waiting to be revealed. These might include jacket linings inscribed with the lyrics from a beloved MÖTLEY CRÜE ballad, or a cheeky coat-of-arms.

The price points are reflective of the quality of the collection, ranging from $100 for T-shirts to $1,200 for the jackets. In the run-up to the launch, Sixx and Gray traveled around the country meeting with stores and making preliminary personal appearances, which generated a flood of phone calls from fashion fans.

They won't have to wait much longer. The collection bows during the first week of November at select Neiman-Marcus, Bloomingdale's, and Nordstrom stores nationwide, as well as specialty boutiques like M. Frederic in Southern California and Boogies in Aspen.

The duo has just completed work on their follow-up line for spring 2007, which they compiled while journeying through India. The result is a collection replete with exotic touches like embellishments of Ganesh, the elephant god, and the Om symbol, as well as dusky, sand-washed hues of red earth and terracotta.

Gray, whose parents founded St. John in 1962, worked her way up the ladder at the company to become CEO and creative director, giving the durable knits brand an urbane, modern vibe while quadrupling its gross earnings to $400 million per year before leaving the company in 2005 to pursue other challenges. Sixx is co-founder of MÖTLEY CRÜE, a band which has sold well over 40 million albums worldwide, whose reunion tour, "Carnival of Sins" became the sixth-highest grossing concert tour of last year. His work remains as fresh and inventive as the day he first began his business.