NEW YEARS DAY Is 'Going Way Heavy And Way Pop' On Upcoming Album

NEW YEARS DAY singer Ash Costello spoke to Rock Sound about the progress of the songwriting sessions for the band's follow-up to 2019's "Unbreakable" album. She said (as transcribed by BLABBERMOUTH.NET): "The record is about halfway done right now. And we're not rushing it. We've just been kind of coasting through [it]. We've probably written about 30 songs; maybe seven have made the cut. So I'm being very picky — I'm being very, very, very picky on what I wanna put out there this time around, where before it was, like, 'Hurry up. Make a record and we can tour. Put out what you can.' Not this time. I'm really taking my time. And I'm in love with all the music. We've already chosen the next single and I cannot wait. I think it's even better [than the recently released 'Hurts Like Hell']. This one was like an introduction into what we're doing. The next one is, like, 'We're here. We're not going anywhere. This is the sound.'"

Elaborating on the songwriting process for the upcoming NEW YEARS DAY album, Ash said: "Jeremy Valentyne, who is now back in the band, has been a writer this whole time. He never really left the band completely; he just wasn't touring. So he helped write our 'Diary Of A Creep' EP [2018] and our 'Unbreakable' album, so we're continuing to write with Jeremy. And the same two producers I used on 'Unbreakable', which is Mitch Marlow, who's responsible for bands like IN THIS MOMENT, and Scott Stevens. Scott Stevens [has co-written with] DOROTHY, DIAMANTE, IN THIS MOMENT, SHINEDOWN, HALESTORM, LILITH CZAR. You name it — you name it, especially a woman in rock, he's helped her create the vision. So we're continuing on working with him."

Asked what she learned from the making of "Unbreakable" that she is applying to the new NEW YEARS DAY material, Ash said: "I feel like 'Unbreakable' was the first time I really was daring. Songs like 'Unbreakable' where I said, 'I wanna make a guitar riff that's unlistenable. I want it to be so ugly and terrible sounding that it's just enough where you can kind of fathom it.' And so I felt like we experimented a lot with that sound. And then I feel like with 'Shut Up' where we had experimented with a more pop sound — not pop-rock, but a pop element and then giving it a rock twist. So it's gonna be a lot more of that on this record. So we're going way heavy and way pop all at the same time. It's hard to walk the fine line, but when you nail it, it's very rewarding, I think."

The official music video for "Hurts Like Hell" was directed by Robyn August, who has previously worked with NOTHING MORE, Snoop Dogg and Pitbull.

Costello previously stated about the track: "'Hurts Like Hell' might seem like a song about a relationship on the surface; in a way, it is, I suppose.

"As I struggled to navigate how to continue to pursue my passion during the pandemic, I realized that chaos is where I thrive. I will stare down any obstacle, even if I look like a crazy person to subject myself to it.

"Eleanor Roosevelt said, 'We all know people who are so afraid of pain that they shut themselves up and shrink until life is a mere living death.' Turning pain into progress and tragedy into triumph is a particularly satisfying victory. As the saying goes: 'nothing worth having comes easy.' That is what 'Hurts Like Hell' means to me. The song is an acceptance and celebration of my relationship with chaos."

NEW YEARS DAY will hit the road next month as the support act for HALESTORM. A headlining run of shows will kick off on October 8 in Palmdale, California and run through October 23 in Jacksonville, North Carolina.

In January 2020, NEW YEARS DAY released "Through The Years", a limited-edition box set featuring all seven of NEW YEARS DAY's albums on custom-colored vinyl, a Blu-ray of their beloved music videos and a four-page picture book of never-before-seen photos of Ash and NEW YEARS DAY from their humble beginnings. The photos were handpicked and the captions were hand written by Costello.