PunkTV.ca Selects Itiva Networks to Deliver High-Quality Music Videos to Punk, Metal Fans

January 7, 2008

Itiva Networks, the on-line video content delivery solution for high-quality digital assets, has announced that PunkTV.ca is using Itiva's unique hybrid content delivery network solution to bring a diverse and explosive set of music videos to viewers worldwide.

PunkTV.ca, one of the world's biggest punk, metal and alternative music WebTV magazines now available on the Internet, averages about three million hits per month. PunkTV.ca is taking a bold move to advance the music industry to a new era where consumers are now demanding the highest quality video experience — a robust full-screen experience with TV-like attributes. PunkTV.ca has posted most of the initial 1,000 music videos out of its catalogue with many more coming on board over the next three months.

"We're excited about this incredible new technology, and coupled with our own CMS management and search engine optimization, we feel that Itiva's transport solution will help us expand our global audience while introducing ground-breaking music videos to a new generation of fans," said Dixon Christie, CEO, host and publisher of PunkTV.ca. "Itiva's scalability provided great QOS to our users. We truly appreciate Itiva's dynamic technology and how quickly and easily the Itiva team implemented the entire viewing experience."

Itiva is the only hybrid content delivery network that resolves the issues of core network saturation by making clever use of servers, proxies and peers to sustain a high quality of service reliably, at the lowest possible cost. Itiva's unique solution results in fast, full-screen video and large file delivery without compromising quality. Itiva's patent-pending technology protects copyrighted material, supports embedded advertising, and defines the future direction of video over the Internet.

"PunkTV.ca consistently pushes for the latest developments where technology converges with art," said Michel Billard, Chairman and CEO of Itiva Networks. "Their leadership in the distribution of music video is being closely watched by key players in the music scene and will definitely be emulated as their success grows in this constantly evolving market."

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