Report: Business Warms To Monster Finnish Band LORDI

August 21, 2006

Sami Torma of Reuters.com reports:

Christian groups in Finland denounced them as Satanists and the Greek Consumers' Union wanted them banned from the Eurovision Song Contest held in Athens in May.

But Finnish heavy rock sensation LORDI, whose members dress in armour and ghoulish skeleton and zombie masks, have become unlikely darlings of the business community since their shock victory at the annual music competition.

Experts say Finns have been impressed by a rare success story on the international stage.

"LORDI was a resounding winner by playing by its own rules," said Ari Vantanen, editor of Finnish rock magazine Sue.

"That is why it is such a big issue for Finns. It's also why LORDI markets well in Finland — LORDI products are pieces of national self-esteem."

And so the first biography of Tomi Putaansuu, the band's singer and lyricist, has been published.

Read the rest of the article at Today.Reuters.com.

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