SCARS ON BROADWAY — the collaboration between SYSTEM OF A DOWN guitarist/vocalist Daron Malakian and drummer John Dolmayan — has partnered with popular music streaming service SoundCloud for a unique free download promotion. Fans can get a copy of the band's new song "Fucking" by simply sharing news of the download with their friends.
This is how it works: Fans visiting ArmageddonComeAlive.com will be asked to log in to their Facebook or Twitter account via the built-in interface. Once they have logged in to either social network, they will be prompted to post a text update containing a link back to ArmageddonComeAlive.com. Once the fan has agreed to share this message with their friends, the free song download will appear.
Thanks to SoundCloud, the band was able to custom-build this powerful "Share to Download" feature using tracks already on their SoundCloud account. In the spirit of sharing, SoundCloud will make this code available to any other users who'd like to do the same as SCARS ON BROADWAY.
SCARS ON BROADWAY will perform at Avalon in Los Angeles, California on Friday, August 20.
SCARS ON BROADWAY returned to the live stage on May 2 after a 17-month absence to play a headlining show at The Troubadour in West Hollywood, California. The band debuted a new song, reportedly entitled "Talkin' Shit", and was joined for two tracks — "Cute Machines" and "They Say" — by SYSTEM OF A DOWN bassist Shavo Odadjian on third guitar.
Video footage of the performance can be viewed below.
In October 2008, Malakian announced via SCARS ON BROADWAY's web site that the band's headlining tour — which included an appearance on "Jimmy Kimmel Live!" — was being cancelled, with no plans of rescheduling. Malakian cited his lack of enthusiasm and "his heart not being into touring" as the chief reasons behind the decision to call off the trek. "The music of SCARS will live on, but now is a time when aspects of my life need to be tended to," he said in a statement.
SCARS ON BROADWAY sold just under 24,000 copies of its self-titled debut album in the United States during its first week of release to debut at position No. 17 on The Billboard 200 chart. This number represented roughly 36 percent of the 66,000 opening tally registered by "Elect the Dead", the debut solo effort from SYSTEM OF A DOWN lead singer Serj Tankian, which came out in the fall of 2007 through the Warner Music Group.
"Scars On Broadway" has shifted around 84,000 copies in the United States since its July 29, 2008 release, according to Nielsen SoundScan.