Video: STEVEN TYLER Performs During 'PBR Finals Week' In Las Vegas

November 10, 2016

Fan-filmed video footage of Steven Tyler's November 5 performance on Toshiba Plaza outside T-Mobile Arena in Las Vegas, Nevada during PBR's (Professional Bull Riders) PBR Finals Week can be seen below.

This past summer, the AEROSMITH frontman's song "Hold On (Won't Let Go)" was named the anthem for the Colorado-based bull riding organization Professional Bull Riders' CBS television broadcasts and live events. The track is featured on Tyler's debut solo album, "We're All Somebody From Somewhere", which was released in July via Dot Records, underneath the Big Machine Label Group umbrella.

"Hold On (Won't Let Go)" opened PBR broadcasts on CBS Sports and CBS Sports Networks. It also played at live events and be part of PBR's advertising/marketing campaigns.

"It's a stand-out moment for our sport and we couldn't be more honored," said Professional Bull Riders CEO Sean Gleason in a statement. "'Hold On (Won't Let Go)' is the quintessential PBR anthem."

"Steven Tyler," Gleason added, "captures the essence of PBR like no other artist or song could."

"Hold On (Won't Let Go)" was written by Tyler along with five-time Grammy Award-winning songwriter Poo Bear and Jared Gutstadt, who has collaborated with Brad Paisley, LYNYRD SKYNYRD, Dierks Bentley and others, and produced by nine-time Grammy Award winner T Bone Burnett.

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