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IN THIS MOMENT: 'Whore' Video Premiere

December 5, 2013

"Whore", the new video from IN THIS MOMENT, can be seen below. The clip has a stark voyeuristic feel, combining the theatrical aplomb that marks IN THIS MOMENT's live performances with visuals that are as compelling as they are disturbing. Directed by Robert Kley, who was also at the helm for the band's "Adrenalize" and "Blood" videos, "Whore" co-stars MOTIONLESS IN WHITE frontman Chris Motionless. "His look is so perfect for the dirty vintage feel of the video, and he was a perfect gentleman while being violated by me," says IN THIS MOMENT frontwoman Maria Brink.

"I knew how amazing placing the visual arts to 'Whore' would be when we wrote it, and I have been waiting to release this video since we recorded the song," Brink continues of the band's new video.

"I am so passionate about the concepts and every single detail that goes into shooting a music video, and I created my own stimulating visual metaphor to make this.

"I am grateful to have worked with Robert Kley again; he always seems to help me bring what I see in my mind to life.

"'Whore' is a song that pushes boundaries, and I needed the video to do the same.

"The song is about taking back control. It is about rising above and finding the power within ourselves. I hope everyone enjoys it!"

Adds IN THIS MOMENT guitarist Chris Howorth: "'Whore' is one of my favorite songs on 'Blood' and the video is the best we have created to date. It's just as creepy and sexy as our live show, with a bunch of extra surprises.

"Maria really outdid herself on this one... This is her twisted vision brought to life."

"Whore" continues to climb at radio, where the track currently sits at No. 17 with a bullet on the Active Rock charts. The song is the third single from IN THIS MOMENT's breakthrough album "Blood". Released in August 2012 on Century Media Records, it marked the highest debut of the band's career, entering The Billboard 200 at No. 15 and selling more than 20,000 units first week. The record has emerged as one of the best-selling rock albums of the past year, recently surpassing 200,000 in sales, according to Nielsen SoundScan.

IN THIS MOMENT will kick off 2014 with "The Hellpop Tour II". Set to launch January 2 in Portland, Oregon, the 16-city trek wraps January 25 in Cape Coral, Florida, where the band will then make a return engagement on the Shiprocked cruise January 26-30, which sets sail out of Miami, Florida to Great Stirrup Cay, Bahamas. Joining IN THIS MOMENT on "Hellpop II" are BUTCHER BABIES in direct support, DEVOUR THE DAY and ALL HAIL THE YETI.

Brink had this to say about her provocative photo shoot to promote "Whore": "I decided to pose nude for the visual art for 'Whore' to evoke a raw vulnerable emotion.

"The word 'whore' written down my back and the dunce cap symbolize me placing myself on the stake for those who are suffering, and I can only hope to encourage at least one person to find the self worth and love they deserve to transcend out of a painful situation into a beautiful one. It is about finding our power and taking a stand.

"We are resilient beings and need to realize our incredible strengths.

"I will not bow down to others perceptions of me. I will only rise in the name of art, love and music."

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