Artist To Market Distribution (A2M) has announced it has won the 2005-2006 NARM (National Association of Recording Merchandisers) Advertising & Marketing Award for its campaign promoting TOMMY LEE's 2005 album release, "Tommyland: The Ride". The design was used for sell-sheets, autograph posters, decals and in-store merchandising materials to communicate the release of the album and drive consumer demand.
The NARM Advertising & Marketing Awards recognize outstanding achievement for advertising and marketing campaigns promoting music and other prerecorded entertainment software products in the categories of Newspaper, Magazine, Radio, Television, Direct Mail, E-mail, Web Site, Internet Ad, Point-of- Purchase Items, Special Media, Best Overall Advertising Campaign, and Best Collaborative Campaign. The award is given to the entry that is most creative, exciting and effective in conveying its message.
NARM Vice President of Communications Susan L'Ecuyer said, "A2M, along with its parent company Handleman Company, consistently develop creative advertising and marketing campaigns. Their design for 'Tommyland: The Ride' effectively communicated and promoted this release through in-store support, electronic media and program development."
The design was created by Rick DiLoreto, Director of Creative Services at Handleman Company, and Paul Ignasinski, General Manager of A2M, and supported by Tommy Lee, T.L. Education Services.