ATREYU Wanted To 'Shine A Light On The Songs A Little Bit More Individually' By Releasing Series Of EPs
September 8, 2023
In an interview with Rock 100.5 The KATT's Cameron Buchholtz conducted at last weekend's Rocklahoma festival in Pryor, Oklahoma, ATREYU frontman Brandon Saller spoke about the band's decision to shift their focus away from releasing albums to putting out a series of EPs.
ATREYU's "The Moment You Find Your Flame" EP came out on August 18 via Spinefarm. It is the follow-up to the recent EP "The Hope Of A Spark". ATREYU also announced "The Beautiful Dark Of Life" album due later this year as part of the EP series delivering the final chapter of the "Seasons Of Life" concept along the rollercoaster of human existence.
Saller said (as transcribed by BLABBERMOUTH.NET): "The whole project as a whole kind of tells sort of the same story in repeat. And we just wanted a way to kind of just be able to shine a light on the songs a little bit more individually. I feel like a lot of times you put out albums these days and you get three or four songs that get any sort of attention. The rest of them just go by the wayside, which sucks when you're creating art and putting everything you have into art."
He continued: "Each EP goes through the cycles of life, the seasons of life, if you will, to tell one big story at the end. So it's kind of a way that we can get a little bit more in depth with a kind of a story and also a way that we can have our audience really be able to focus on smaller portions of songs at a time."
Asked if he and his bandmates are seeing that sort of engagement and fans following the story, Brandon said: "Absolutely. I feel like, you just see it, just when [you look at] the [streaming] numbers, you see each song kind of getting a little bit more of a limelight and having a little bit more of kind of a day in the sun. So that feels nice for us."
Saller previously talked about ATREYU's decision to release a series of EPs this past July in an interview with the "Brutally Delicious" podcast. At the time, he said: "I care less and less about the traditional kind of methods of things and more about, how do we actually get people to have the opportunity to digest all of the art? … You put out an album, put out 12 songs on an album and four of 'em get a light shined on them and are in the tens of millions of streams and have all this attention and then the other eight are in the hundreds of thousands, if that — maybe they hit a million. They're in the dark and you spent all this time on these songs.
"We're not a band that has historically put out records with a bunch of filler; it's hard to get songs past us," he explained. "So, for us, it's, like, 'Oh, well, man, it just didn't have opportunity to get shown.'
"I'm all about alternative methods of release," Saller added. "I think that physical release really only lies in vinyl and cool, like, collectors' kind of stuff these days. I don't care about CDs. I couldn't play a CD if I wanted to. I don't have a CD [player] in my car. I don't have a CD player in my computer. But as far as just releasing things, I just wanna release things that make it more accessible and easy to actually consume and digest them. And I think that that potentially is in singles and EPs. I don't know everything or anything. So we'll see how it goes."
ATREYU and MEMPHIS MAY FIRE recently joined forces for the "We Want Your Misery" tour, with CATCH YOUR BREATH and ANOTHER DAY DAWNS as support. ATREYU also joined GODSMACK for select dates before embarking on a run of Canadian shows with IRON MAIDEN, starting on September 28.
"The Moment You Find Your Flame" EP, produced by longtime collaborator John Feldmann, reflects the struggle in recognizing one’s self-worth and it touches on internal battles, self-doubt, and insecurities that can overshadow one's perception of their own abilities. The band has found its own flame, a metaphor for their soul-baring introspection and providing comfort and catharsis through music in the face of universal emotions that unite us all.
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