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MÖTLEY CRÜE's 'Home Sweet Home' Featured In 'Yahoo! Lip Sync' Ad Campaign

July 17, 2010

MÖTLEY CRÜE's classic ballad "Home Sweet Home" is featured in the new "Yahoo! Lip Sync" campaign via ad agency Goodby, Silverstein & Partners, and Hungry Man director Bryan Buckley. Set to popular tracks from artists such as MÖTLEY CRÜE, KANYE WEST and LIONEL RICHIE, the campaign — which was recently completed by the artist owned-and-operated bi-coastal effects boutique Brickyard VFX — promotes Yahoo!'s search engine through three 30-second spots: "Home Sweet Home" (see video below),"Flashing Lights" and "Hello".

Each spot paints a picture of a man or woman discontent with their daily routine and introduces a purple door with a Yahoo! Ringer as a gateway into an exciting world conjured up by its dreamer. "Home Sweet Home" transports a man from his living room into a surreal alternate universe — complete with a NASCAR driver playing the piano while on fire, a western brawl, a mechanical bull ride, and more. At the end of each spot the dreamer is slowly brought back to reality as a Yahoo! search page appears behind them to "reveal" their customized search results while characters from the music videos interact with them in their original environments.

"Home Sweet Home", which appears on CRÜE's 1985 album "Theatre Of Pain", charted at No. 89 on the U.S. Billboard Hot 100. The song ranked No. 12 on VH1's chart of the greatest power ballads of all time.

"I remember like it was yesterday," said MÖTLEY CRÜE singer Vince Neil about writing the song, "sitting in the recording studio when Tommy [Lee, MÖTLEY's drummer] came up with the piano chords and I almost immediately started humming."

"American Idol" star Carrie Underwood performed her version of "Home Sweet Home" on the 2009 season of the popular television talent show.

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