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ROB ZOMBIE's 'The Lords Of Salem' Is Not A Box-Office Hit

April 22, 2013

Rob Zombie's long-awaited new film, "The Lords Of Salem", earned $642,000 in its opening weekend from 355 theaters for a per-screen average of $1,808. The horror movie, Zombie's fifth live-action feature, reportedly cost $1.5 million to produce.

Zombie's fourth movie as a screenwriter and director, "Halloween II", grossed an estimated $17.4 million in its opening weekend in August 2009. It did far less business than Zombie's "Halloween", which opened at No. 1 with $30.6 million two years earlier.

"The Lords Of Salem" stars Zombie's wife Sheri Moon Zombie as a Massachusetts DJ who discovers that playing a mysterious record somehow activates a curse placed on her town by a coven of witches 300 years ago.

The film premiered in September 2012 at the Toronto International Film Festival. On top of that, the rocker-turned-director teamed up with multiple-award-winning horror author B.K. Evenson to pen the official movie tie-in book for the film. The book was promised to plunge readers into a nightmarish world where the sins of Salem are paid for in today's blood. Zombie said: "The book offers a different experience from the film since it can obviously go into much more detail. The book and the film really complement each other."

Zombie told The Pulse Of Radio a while back that this was the first time he's made a movie with explicitly supernatural overtones. "Yeah, the other ones aren't at all, I don't think," he said. "' [House Of 1000] Corpses' was just this crazy, bloody, you know, 'Rocky Horror Picture Show' thing, and 'Devil's Rejects' was always meant to be sort of like a post-modern Western, and the 'Halloween' films, I tried to make them not supernatural on purpose. So yeah, this will be the first one that's sort of about supernatural things coming back to life. It's good. I'm excited. It's gonna be very different than the other films."

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